Customize Your Lamborghini | Lamborghini Philadelphia

Lamborghini Customization: Ad Personam

Learn How to Customize Your Lamborghini Below!

Lamborghini Customization Through the Lamborghini Ad Personam Program

We get a lot of joy from connecting drivers with the right new Lamborghini model in Philadelphia because we see how big a day and how exciting a moment it is for them. The iconic looks and performance of a Lamborghini ensure that you stand out no matter the setting. Innovation has always been a priority of the Lamborghini brand, and they're taking that and exotic car buying even further with Lamborghini Ad Personam. This page provides more Lamborghini Ad Personam details and how you can customize your Lamborghini through our dealership.

What is Lamborghini Ad Personam?

Lamborghini Ad Personam is a program that puts all sorts of customization options in the hands of exotic car shoppers. We know that drivers take pride in their Lamborghini models because of how unique they are, but you can make them even more unique to you through this Lamborghini customization program. You'll start with one of three Lamborghini models (Aventador, Huracan, Urus) and have options to choose the paint color, rim style, roof, features, and more. If you want your dream car to match your personality, the Lamborghini Ad Personam program is the one for you.

Step-by-Step Instructions for Lamborghini Customization

If you've decided that the Ad Personam program is what you want to use to buy your next Lamborghini in Philadelphia, then read the steps below to learn about the process. You should also note that you'll be able to see the items you change in real-time, so you'll have an idea of how your options look, and you can always start the customization and then come back to it.

  • Select the Lamborghini model and trim, which we've listed above for each Lamborghini model you can customize
  • Select the base color you want
  • Cycle through the different exterior, interior, and other options we discussed above and add on or choose a color for those areas
  • Once it looks as you want and has the features you need, you'll find a six-digit code for your configuration that is unique to you
  • Bring that code into our dealership to submit it, and then we'll have your custom Lamborghini at our Philadelphia dealership in no time

Lamborghini Customization Options

When you're ready to own a vehicle that is truly unique to you, the customization options of Lamborghini Ad Personam make that possible. You'll find a variety of color options or styles for everything from the rear diffuser to the steering wheel to the seats, and there are feature packages to add as well. Below, we highlight some of the Lamborghini customization options so that you know just how you can make it truly yours.


The exterior of any Lamborghini will stand out, but the personalization options through this program make it even easier to do so. You'll find options for the rear diffuser of a Lamborghini Huracan or the tailpipes of your Lamborghini Urus. There are also many rim styles, brake caliper colors, and other options, such as carbon fiber wheel wells or even the fuel cap material.


Having an interior for your exotic car that suits your personality is sure to make you feel even more at home in it. There are even more interior customization options than exterior ones, and they cover a lot of items. You can choose between seat colors and materials, such as semi-aniline leathers, and you can even choose between hand-stitching or branding for the logo on the seat. You can even have control over items such as the seat belt color, steering wheel design, and floor mats.


Every new Lamborghini model excites with its features, which do more to make your driving experience even more exhilarating. When customizing a Lamborghini in Philadelphia, you can pick and choose which features you want. You can add more driver-assist technology, a more immersive sound system, hands-free tailgate, heated and ventilate seats, or the phrase that your door lights illuminate on the ground.

Customize Your Lamborghini Urus

The Lamborghini Urus is a somewhat recent addition to the brand, and this Super Sport Utility Vehicle demands respect on the track or in the city. It has exceptional driving dynamics and handling as well as exquisite interior design with a lot of open space for you to fill with friends or cargo. The Lamborghini Urus customization options include:

  • Urus
  • Urus Graphite Capsule
  • Urus Pearl Capsule

Once you decide which of those you want, get into the exterior paint color right for you and then all types of other options, from carbon fiber exterior accents to supple leather seats.

Customize Your Lamborghini Aventador

The Lamborghini Aventador is ahead of the curve with extensive carbon fiber components, a V12 engine, and a style that will attract the eyes of any onlooker. It matches timeless style with modern features and technologies that ensure a driving experience that you'll want to come back to time and time again. Your Lamborghini Aventador customization options include:

  • Aventador Ultimae Roadster
  • Aventador Ultimae
  • Aventador SVJ Roadster
  • Aventador SVJ

Again, those models differ in some key design and engineering elements, but our knowledgeable team can guide you through the differences to help you started. With that info, you can start choosing from the different stitching options, seat materials, rim styles, brake caliper colors, and more so that your Lamborghini Aventador is unique to you and your personality.

Customize Your Lamborghini Huracan

The Lamborghini Huracan is an icon of the supercar world, and the new model builds upon that with items like a dual-clutch gearbox and elegant style. Your Lamborghini Huracan customization options include models such as:

  • Huracan STO
  • Huracan EVO Fluo Capsule
  • Huracan EVO RWD Spyder
  • Huracan EVO RWD
  • Huracan EVO Spyder
  • Huracan EVO

That's a lot of options that differ in some key areas, such as the engineering, but our team can go over the different models to help you get started customizing more easily. We can explain the different rear-wheel drive will make, talk about the heart-racing performance of these models, and let you get started choosing the story you want to tell with your Lamborghini Huracan.

A Tailored Customer Experience

Picking out and customizing a new Lamborghini is just part of the experience of the Ad Personam program. You may choose to customize your Lamborghini online and get a code to submit through our dealership, or you can set up a visit to the Ad Personam Studio. This studio is at the Sant'Agata Bolognese headquarters in Italy, and it offers a unique experience and a team of Lamborghini experts to help with your configuration. Plus, you get a guided tour of the factory and some previews of especially stylish Aventador, Urus, and Huracan possibilities.

Contact Our Philadelphia Lamborghini Dealer for More Ad Personam Details

Lamborghini is changing car buying and driving yet again, and you can get in on it. If you want to learn more about the Lamborghini lineup, the models you can customize, or our dealership, feel free to stop by our showroom.  We treat every guest with the help and respect they deserve, and we love to talk about what makes owning a Lamborghini a statement. You can always call with questions about Lamborghini Ad Personam or to set up a test drive of one of our models.

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